TORONTO - Gene Simmons wants Canadian bands for his new record label. But the Kiss frontman says he values star power over talent.
  
The legendary rocker gave the keynote address at Canadian Music Week this morning.

He says Simmons Records is looking for artists who are bigger than their songs.

Simmons says he plans to sign three Canadian acts in the label's first year.

He also says Kiss is in the studio working on their first studio album since 1998's "Psycho Circus."

Simmons says Kiss guitarist Paul Stanley will produce the disc. A release date has yet to be determined.